Why Networking is Your Secret Weapon in a Job Search (and How to do it Right!)
Networking isn’t just helpful during a job search—it’s essential. According to multiple studies, over 70% of jobs are never even posted online, and instead, they’re filled through personal connections or referrals. For professionals in transition, building and leveraging your network effectively can be the difference between finding just any job and landing the job that aligns with your skills, passions, and goals.
How do you get networking right? Here are five key strategies:
Treat Networking as a Relationship, Not a Transaction
Networking isn’t about sending a generic LinkedIn request or asking for favors from acquaintances you haven’t spoken to in years. It’s about cultivating authentic, mutually beneficial relationships.
Start by reconnecting with people you already know—former colleagues, classmates, or industry contacts—and take an interest in their current endeavors. Offer to help them where you can; the best connections are built on reciprocity.
Get Specific with Your Ask
People are more likely to help you when your request is clear and actionable. Instead of saying, “I’m looking for a job,” be specific: “I’m exploring leadership roles in HR within the financial services industry. Do you know anyone in your network who might have insights or advice?” Clarity makes it easier for others to help.
Leverage Digital Tools
Platforms like LinkedIn are powerful networking tools if used strategically. Start by optimizing your profile to reflect your professional brand and current goals. Then, use LinkedIn’s search features to identify potential connections at companies or industries of interest. When reaching out, personalize your messages to show genuine interest in the other person’s work and how your backgrounds align.
Attend Events—Virtually or In-Person
From webinars to industry conferences, networking events provide opportunities to connect with like-minded professionals. Don’t just attend passively; engage actively. Prepare thoughtful questions, follow up with new contacts, and continue the conversation beyond the event.
the Power of Follow-Up
The magic of networking happens in the follow-up. After connecting with someone, send a thank-you note, share an article or resource relevant to your discussion, or simply check in periodically. Consistency in communication helps maintain strong relationships over time.
Remember, networking is a long-term investment in your career. The relationships you nurture today may become the opportunities of tomorrow. By approaching networking with authenticity and strategy, you’ll uncover doors you didn’t even know existed.