Build Your Brand on LinkedIn: 10 Essential Profile Updates to Stand Out in 2024
LinkedIn has become more than just a job-search tool; it’s the heart of your online professional brand. With millions of professionals actively networking and recruiters constantly scouting, keeping your profile updated is essential to stand out and stay competitive. Let’s take a look at essential updates that will strengthen your LinkedIn presence and showcase you as a leading professional in your field.
1. Start with a Strong Headline
Your headline is one of the first things people notice on your LinkedIn profile, and it’s prime real estate for grabbing attention. Instead of simply listing your title, use this space to summarize your role, expertise, and the value you bring to your industry. For example, instead of “Chief Marketing Officer,” try “CMO | Driving Digital Transformation & Growth in E-commerce.” Think of it as your quick elevator pitch. Use a few keywords to clarify your expertise and impact.
2. Write a Compelling About Section
The About section should tell your career story—your journey, what you’re passionate about, and where you’re headed. Start with a hook that draws readers in, such as a memorable career highlight or the reason you love what you do. Use first-person language to make it conversational and engaging. This section is also a great place to incorporate keywords relevant to your role or industry, which will help your profile rank higher in LinkedIn’s algorithms and searches.
3. Showcase Impact in Your Experience Section
Each position in your Experience section should showcase what you accomplished, not just your responsibilities. Instead of “Managed a team of sales associates,” try “Led a team of 15 sales associates to achieve 25% growth YOY through innovative sales strategies.” Quantify results wherever possible, as numbers resonate and tell a clear story of your impact. Think of this section as proof of your ability to add value to an organization.
4. Highlight Key Skills and Get Endorsements
Your skills should reflect both hard and soft skills essential to your role. LinkedIn allows you to select up to 50 skills, but focus on the top three for endorsements, as these appear first on your profile. Endorsements from colleagues add credibility and show that others recognize your expertise. If you’re lacking endorsements, consider reaching out to trusted connections to give and receive endorsements.
5. Refresh Your Profile Photo and Add a Background Photo
A high-quality profile photo helps people put a face to your name, making your profile feel more authentic. Choose a professional, approachable image. Additionally, your background photo is an often-overlooked element where you can add personal branding. Use it to visually represent your industry, passion, or even a favorite quote that defines your professional ethos.
6. Show, Don’t Tell, with Featured Media
The Featured section allows you to showcase media like articles, presentations, portfolio pieces, or videos. This is the perfect place to highlight your work and bring your accomplishments to life. If you’ve written thought-leadership articles, been featured in the press, or created project presentations, add them here. It gives visitors tangible proof of your expertise and makes your profile more visually engaging. You do not have to share proprietary information or confidential information.
7. Write Recommendations (and Get Some in Return!)
Recommendations from colleagues, mentors, or clients can add weight to your profile and provide social proof of your capabilities. A good strategy is to write a thoughtful recommendation for a colleague and ask if they’re willing to return the favor. Genuine, well-written recommendations add credibility and provide others with insight into your working style and impact.
8. Engage Actively
Staying active on LinkedIn boosts your visibility. Share industry insights, comment on posts, reshare your network’s postings, and participate in relevant discussions. When you regularly engage, LinkedIn’s algorithm is more likely to show your profile to others, keeping you top of mind with your connections and their networks.
9. Use Targeted Keywords
LinkedIn’s search algorithms rely heavily on keywords, so it’s essential to incorporate them throughout your profile. Identify the main keywords that recruiters or clients might use to find someone with your expertise, and make sure they’re present in your headline, About section, Experience, and Skills. The right keywords can make a huge difference in your visibility.
10. Customize Your LinkedIn URL
Creating a custom LinkedIn URL is a small detail that makes your profile look more professional and polished. If possible, use your full name. This simple change can make it easier for people to find you and is especially helpful when you’re linking your profile on resumes or business cards.
Building a Strong LinkedIn Profile for Your Personal Brand
Your LinkedIn profile is an ongoing project—it should evolve as you do. Regular updates keep your profile relevant, showcase your personal brand, and increase your visibility in a competitive market. With these essential updates, you’re setting yourself up to stand out and attract the right opportunities.
Need expert guidance on crafting a powerful LinkedIn profile? Ignite My Career offers tailored coaching to help you represent your personal brand and career goals. Let’s take your LinkedIn presence to the next level!